Advertising Policies
The Policies contained herein are amended periodically and are not a substitute for consulting with the Ad Policy team.
For purposes of these Policies: “FAITH FOR THE HEART Properties” refers to FAITH FOR THE HEART-owned rich media branded properties, including without limitation all advertising and publisher networks, including affiliate, contextual, behavioral, rich media, video, mobile, search, widget and custom solutions. “FAITH FOR THE HEART Advertising” refers to FAITH FOR THE HEART LLC., FAITH FOR THE HEART LLC., and applicable FAITH FOR THE HEART affiliates. “FAITH FOR THE HEART” refers to FAITH FOR THE HEART LLC.
These Policies apply to all advertising that may run on Third party networks and their partners and/or affiliates that serve ads to must adhere to these Policies. All creatives, advertisements and other material provided to FAITH FOR THE HEART Advertising must comply with all applicable laws and regulations. While FAITH FOR THE HEART Advertising requires its advertisers to comply with these standards, the content of the advertisements is the advertiser’s responsibility, and by placing the advertisements, the advertiser assumes all liability for and arising from the advertisement. FAITH FOR THE HEART Advertising will not be responsible for ensuring compliance with such regulations or guidance, although advertisers may be required to submit documentation from an attorney affirming such compliance.
These Policies are for use by advertisers, their agencies and legal counsel, and for FAITH FOR THE HEART Advertising Sales. Upon request by an advertiser or its representative, FAITH FOR THE HEART Advertising will provide a current copy of these Policies to aid in evaluating whether proposed advertising is suitable for FAITH FOR THE HEART Advertising reserves the right to modify these Policies at any time without prior notice.
FAITH FOR THE HEART Advertising reserves the right at any time, in its sole discretion, to revoke its approval of, and to require the elimination or revision of, any advertisement or campaign.
Volume Discounts. An advertiser’s discount level will be determined based on the gross dollar volume for which they contract or commit at the commencement of their contract year. All published advertising rates are considered gross rates. An advertiser’s gross dollar volume will be computed based on the total of all advertising placed at published rates. Any advertising not billed at published rates (i.e. remnant pricing) will not be included in an advertiser’s gross dollar volume.
Variances from Contract Commitments. At the point that an advertiser’s gross dollar volume exceeds the level at which they contracted or committed, the advertiser will qualify for a higher discount per the discount schedule. However, the higher discount shall not be applied retroactively to any advertising placed by the advertiser. If an advertiser’s gross dollar volume does not reach the level at which they contracted or committed, the advertiser will be billed for the difference between the discount for which they contracted/committed and the discount which they earned on the advertising which they placed.
Delivery of Ad Materials
Please note: in order to correctly process your ad, we require certain information. Please use the message area on the dropbox page to identify your advertisement submission with the following:
• Publication and issue (example: Summer Fall 2011)
• Advertiser name
• Contact name and phone number
For online ads, please send your files as attachments in an email to:
Rejection. Any advertisement placed in Faith for the Heart’s family of magazines and on the Faith for the Heart internet site must 1) be consistent with the Faith for the Heart corporate Mission Statement and Statement of Faith, 2) comply will all applicable federal, state, and local laws and regulations, and 3) have no political agenda. Faith for the Heart reserves the right to reject any advertisement at any time. Faith for the Heart is not liable for any costs relative to an advertisement that has been rejected.
Indemnification. In consideration of publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify and hold harmless Faith for the Heart, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringement, or plagiarism.
The publisher is not responsible for errors in key numbers, advertiser index or coupon back up.
Rate Changes. Faith for the Heart reserves the right to change rates without advance notice. However, rates for promotional placements within a signed contract shall remain unchanged.
Restrictions. Any attempt to simulate the publication’s format is not permitted. The publisher reserves the right to place the word “Advertisement” with copy that, in the publisher’s opinion, resembles editorial matter.
Return Policy. Unless instructed otherwise, ad material will be discarded after 12 months.
Special Sections. When Faith for the Heart is responsible for production of the ad, Faith for the Heart reserves the right to edit copy submitted for length and consistency of style within the section. Faith for the Heart cannot offer individual designs. We request that advertisers submit materials by closing date. Faith for the Heart must receive ALL materials no later than one week after closing date of the issue in which that special section will appear.
Inserts. Please refer to our Specifications Guide.
Report of Record. Faith for the Heart impression reports for online ads are the report of record.

Billing Information

Closing Date. The last date to reserve or cancel space. Cancellations must be in writing. Display ad materials are due one week after printed closing date. Special section ad materials are due at closing.
Cancellation Rights. Neither the advertiser nor its agency may cancel or make changes in insertion orders after the closing date. Cancellation must be in writing, and none is considered accepted until confirmed in writing by your Account Executive.
Missions and Conference Discount
Missions and conference organizations qualify for an additional 15% discount above the earned discount level that they attain.

Advertisement Submission Guidelines
Submit all Advertiser Content to your account team.
Email submission information must include:

  • Advertiser Name
  • Campaign Start & End date
  • Creative Files
  • Alt Text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)
  • Instructions on how ad element(s) should run/rotate

Creative processing turnaround time for IAB standard ads is 3 business days, permitting all Advertising Content and related technical elements meet Faith for the Heart's guidelines. Creative processing turnaround time for non-standard ad units varies by ad type; consult with your account team on the specific lead times for each type of placement.
If advertising content is late or does not comply with Faith for the Heart's advertising policies, Faith for the Heart reserves the right to extend the campaign by the number of days the advertising content was late in order to reach the contracted impression goals. However, Faith for the Heart will work with the applicable advertiser or agency to deliver all impressions within the contracted flight dates pending placement and available inventory. If Faith for the Heart has not received creative assets within 3 days of campaign launch, Faith for the Heart will release inventory for all placements without assets. While we cannot guarantee the contracted impressions will still be available at a later time, we will work proactively to revise media plans accordingly.
Faith for the Heart Creative Acceptance Policies
Because we prioritize our customers’ experience, we set a high bar for our advertising experiences. We believe maintaining a high customer experience bar for the ads we serve helps us drive better results for our advertisers.
All advertising content must be appropriate for a general audience and must comply with all laws and rules and regulations that apply to the advertiser, the advertising content, and any location where the advertisements may appear. Our homepage policies are more restrictive to ensure the highest quality customer experience for the broadest possible audience.
Faith for the Heart requires that advertisers and their agency partners review their advertising creative with the following guidelines in mind before submitting for approval.
1. Ad Format & Functionality

  • All audio must be customer-initiated on click. A “mute” button is required once the customer initiates audio.
  • There is a 15-second maximum on animation length and initial animation can loop a maximum of 3 times. We do not allow animation for Mobile and Seller Central banners; please see Placement Specific Guidelines below.
  • We do not accept the use of rollovers to initiate audio, video or animation.
  • Advertisements must be visually distinct from page content by featuring a clearly visible 1-pixel border or a high contrast background color that clearly distinguishes the ad from the content.
  • Creative must not mimic Faith for the Heart content.
  • We do not allow ads with "fake winner" copy or fake functionality such as HTML drop downs or form fields.

2. Ad Content:

  • The creative must incorporate the advertiser’s logo or brand name.
  • The creative must contain a clear/strong call to action. The messaging on associated landing pages must correspond with the call to action of the advertisement. Ads cannot contain non-specific calls to action (e.g., "Click here"). An example of an acceptable call to action would be “Shop now,” “watch video,” or “click here for more information”.
  • Pricing and saving messages must be clear, accurate and consistent within the ad copy and landing page. Any special offers must clearly and accurately describe the benefit advertised as being part of the offer.
  • Benefits that are part of a Faith for the Heart program such as ‘Subscribe & Save’ must be clearly attributed to those programs. When and how the saving applies must be clear to the customer.
  • The creative may not use Faith for the Heart logos or trademarks, or mention or refer to Faith for the Heart, its site, or its brand in any manner, without Faith for the Heart's prior consent.

As part of our commitment to provide the highest quality customer experience, we may not accept ads containing certain content, or relating to certain offers, products or services. These restrictions include, but are not limited to the following content, offers, products or services across all placements:
3. Restricted Content:
3.1. Free Offers, Sweepstakes & Contests:

  • Advertisements for free goods or services must indicate when terms and conditions apply.
  • Advertising containing special offers, promotions, contests, sweepstakes or prize draws must indicate that terms and conditions apply. The landing page must prominently present the offer as advertised. Example: If the advertisement refers to the chance to win a gift card, that contest must feature prominently on the landing page with a clear link to the terms and conditions.
  • Ads should not indicate or imply that “everyone wins”; “Enter for a chance to win” or similar language is appropriate.

3.2. Medical, Pharmaceutical, Health & Beauty Products:

  • Ads and landing pages must not use unsupported or exaggerated claims, or set unrealistic expectations of the effectiveness of the product.
  • Non-prescription health and beauty products cannot claim to be as effective as prescription products.
  • Weight loss products should not claim that the customer can lose weight by use of the product alone, or without a following a calorie controlled diet and exercise program. Ads cannot suggest that weight loss results will be effective for everyone or that results are permanent.
  • Ads cannot explicitly reference potentially embarrassing bodily functions or conditions.
  • The following products cannot advertise on any Faith for the Heart homepage or Kindle wake screen:
    • weight loss supplements (not including food or meal replacements)
    • intimate personal healthcare products

3.3. Alcohol and Alcohol-Related Content:

  • We only accept branding campaigns for alcohol companies; with the exception of Faith for the Heart Wine, we do not accept display ads for alcohol retail.
  • We do not accept alcohol advertising on mobile or Kindle devices.
  • Alcohol display ads on
    • must be day-parted to be displayed between 8 p.m. and 4 a.m. only
    • must be frequency capped to run no more than 3 times within a 24 hour period
    • must promote responsible consumption of alcoholic beverages and must not disparage abstinence from such beverages
    • cannot be directed toward, contain images or content designed to appeal to, or contain images of, minors

4. Unacceptable Ad Content:

  • Content that is emotionally exploitative, controversial or that uses negative depictions of humans or animals (e.g. images of actual or implied abuse or mistreatment)
  • Content that is obscene, defamatory, libelous, or infringing or invasive of intellectual or personal rights
  • Content that is threatening, abusive, harassing, hateful, or that incites violence or intolerance, or that advocates or discriminates against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, disability, age or other category
  • Content that promotes any illegal, deceptive or dangerous products, services, or activities, including hacking or evading law enforcement
  • Deceptive, false or misleading content
  • Excessive violence including blood, gore, and violent gun play
  • Foul, vulgar or obscene language, scatological references, or content that features nudity
  • Images of tobacco use
  • Loyalty/Affinity/Rewards and related content
  • Overtly provocative imagery such as partial nudity or blatantly sexual prurient content

5. Unacceptable Products & Services:

  • Gambling or gambling paraphernalia, including online gambling, poker or bingo
  • Healthcare practitioners, such as doctors or acupuncturists
  • Illicit drugs, drug paraphernalia or products to beat drug tests
  • Medical research solicitations
  • 900 phone numbers and other pay-per-call services
  • Online pharmacies
  • Political candidate, political party or issue related ads
  • Pornography, escort services and products claiming to enhance sex, as well as other "adult" sexual products and services
  • Products or services deemed to be used for privacy invasion
  • Products or services that infringe, encourage, or enable, the infringement of intellectual property or personal rights
  • Products that are 'marketed to children' through messaging, imagery, or targeting
  • Psychics and related services
  • Questionable or dangerous activities, including (but not limited to) false document services, counterfeit designer goods, cable descramblers, fireworks, websites that promote hacking or evading law enforcement
  • Tobacco or tobacco related products, including e-cigarettes and accessories
  • Weapons including gun parts, kits, mace, black powder, ammunition and accessories

6. Placement Specific Guidelines for

  • Ads for charities are not acceptable on the homepage. For charity ads in general, the customer experience onsite needs to remain positive. Ads should focus on the positive outcome of donations without playing on a Faith for the Heart shoppers’ emotional guilt to drive a donation. Ads cannot use emotionally exploitative or pleading language.
  • Ads cannot contain provocative, suggestive imagery such as partial nudity, blatantly sexual prurient poses or models in lingerie. On the Faith for the Heart homepage, ads cannot show models in swimsuits or in similar levels of undress.
  • Ads cannot contain images of excessive tattoos or body piercing.
  • Ads cannot contain images of guns.
  • Ads cannot contain religious or political content.
  • We do not accept ads for dating services on the Faith for the Heart homepage. In general, dating ads should not focus on marketing or meeting specific individual(s), and cannot contain sexual innuendo.
  • We do not accept content designed with the intention to distract rather than engage. This includes, but is not limited to, the following behaviors: loud, clashing colors, poor resolution images and fonts, intrusive, high-annoyance design elements such as flashing, high contrast transitions, or excessive animation, (e.g. pulsating, flashing, blinking, color to white).
  • Motion graphics will be treated as 'video-like' and must comply with the guidelines for auto play and video-like animation advertisements if they contain the following elements:
    • Creative auto plays animation
    • Creative that utilizes continuous motion sequences with people, human behaviors (hands or fingers waving), animated characters or realistic objects (cars, appliances, etc.) for more than 3 seconds
  • Auto play video and video-like animation is available for entertainment (Theatrical, DVD, Video Games and TV) advertisers only. Auto play video and video-like animation must be frequency capped at 1 viewing per 24 hours per campaign.
  • There is a 15 second maximum on video stream length for auto play. Looping/replays must be customer-initiated on click.
  • Customer-initiated video advertisements can activate progressive download streaming. There is a 30 second maximum on video stream length. There is a 30 second maximum on audio served in conjunction with a video stream.
  • Additional requirements for ads published on Seller Central:
    • All advertising must be directly related to business offerings for sellers to grow and improve their business
    • Advertising is available for business financial services, office supply, telecom and energy services, technology and business software, shipping providers, and business services.
    • In the US, ads cannot use credit card acquisition messaging (e.g. “apply now”, “sign up today”, etc.).
    • Ads cannot use overly dark or bright backgrounds.
    • Ads cannot include a border.
    • All images must be static and not contain animation.

Technical Guidelines

  • All content must only come from the serving ad server's domain and the content served may not call in content from any other domain.
  • All domain/URL references must be named domains, no raw IP addresses are allowed.
  • All advertisements must generate a new window and the existing Faith for the Heart window must remain open. Advertisements that link in to landing pages are not required to generate a new window.
  • The display URL must be the actual destination URL (i.e., the website that the advertisement's link resolves to, not a redirect) of the advertisement so that it informs the user of the destination website of the advertisement.
  • The destination URL of an advertisement must work properly and resolve to a working website. It cannot connect to an email address or file, and must not be under construction.
  • All advertisements must not include pop-ups or pop-unders, nor may landing pages spawn pop-up or pop-under advertisements to a user.
  • Advertisements must not interfere with navigation on, obscure other content or advertisements, access or alter user's computer settings or preferences, or otherwise unduly or inappropriately interfere with the user's experience of or Faith for the Heart's operation of
  • Advertisements must not trigger downloads of software to a user's computer without first providing the user with clear and conspicuous disclosures regarding the installation, operation and removal of the software, and providing the user with an opportunity to decline to install the software after such disclosures are made.
  • If an advertisement uses third-party tags and has Faith for the Heart's prior written consent, please include specific trafficking instructions. A contact at the third-party is required and must be provided to Faith for the Heart prior to the campaign start date. For more about Faith for the Heart's Third-Party Ad-Serving Guidelines, please see below.
  • The destination URL included in ads must not be formatted using any tracking or other will be based on Faith for the Heart reporting numbers unless otherwise specified in the applicable insertion order.
  • All advertisements must support "http:" and "https:" for visitors who browse and purchase in secure mode.
  • All tags for Thank You Placement must be secure (https:).
  • By advertising on and its affiliated sites, you consent to have security checks performed by Faith for the Heart on your ads.

Flash Guidelines for Standard IAB Units

  • Faith for the Heart allows Flash versions 6, 7, 8, 9, 10 with ActionScript 2 or ActionScript 3
  • Auto play Flash animation that provides 'video-like' user experience is not permitted unless it meets Faith for the Heart's auto play video guidelines listed above.
  • Z-index must equal 10
  • Click-through URL should not be hard-coded into the flash, but passed through via click-Tag command.
  • Flash animation requires a default "slate" static image for browsers that don't support iframes.
  • Frame rate may not exceed 24 frames per second; 18 frames per second is preferred.
  • An initial 30KB download and up to 3 additional, polite or user initiated, downloads for embedded files upon user click are permitted (SWFs, FLVs, JPGs, WAVs, and MP3s). Each additional file may not exceed 100KB and the total downloaded file sizes must not exceed 300kb.
  • CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must not exceed 30%, and must return to the idle range after 15 seconds. When a user interacts with an ad, the CPU usage can go up to 80% during interaction, but the CPU usage must drop back to the idle range once interaction is complete. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)
  • The use of Shared Objects is not permitted.
  • The use of Clipboard is not permitted.
  • Accessing the user's microphone or WebCam is not permitted.
  • If the browser doesn't support Flash 6.0 and above, the alternate image will be served.
  • Flash 6 SWF files will be displayed for Flash 6.0 to plug in browsers only.
  • The Flash 6 SWF file can be published as compressed.

Video Asset Guidelines
For non-standard ad units that will utilize video, please provide video assets in the following formats:

  • Raw video formats accepted: .MP4, .M4V, .MOV, .MPEG, .AVI or .DV uncompressed formats.
  • No less than 250px in height (progressive scan, 29.97 FPS)
  • Maximum length: 2 minutes
  • Audio: stereo, high quality (sampled at 44100Hz or higher)

FLV Encoding Specs
Video assets will be encoded in Flash using the following encoding specs:

  • FLV (not F4V)
  • Codec: On2 VPS
  • Bitrate Encoding: VBR
  • Video Bitrate: no more than 600
  • Audio Bitrate: no more than 128

Remarketing and Conversion Pixel Requirements
Faith for the Heart remarketing and conversion pixels help advertisers better reach their intended audience and measure the success of their advertising campaigns that are run through Faith for the Heart.
Advertisers that use a remarketing or conversion pixel provided by Faith for the Heart in the US must:

  • Publish a privacy policy that includes:
    • A clear and appropriate description of how pixels may be used on your website;
    • A message that third-parties, including Faith for the Heart, may place and use pixels on your website to show interest-based ads to your visitors on sites across the Internet; and
    • Information about how a visitor to your website can opt out of receiving interest-based ads from your web site.
  • Not pass to Faith for the Heart any personal information about the visitors to your website, including but not limited to, names, email addresses, telephone numbers.
  • Not use any pixels provided by Faith for the Heart on any site, app or service directed to children under age 13, or which collect or solicit information from children under age 13.

The agency acting as intermediary will contractually require that the advertiser complies with these requirements. The agency will be fully responsible for advertiser’s non-compliance with these requirements.
Certified Third Party Ad Servers and Technology Providers
Use of any third party to serve content (including creative assets, pixels, and cookies) inside of an advertisement is restricted to certified technologies.
Requests for third-parties that are not already certified must be submitted for certification to Faith for the Heart at least 30 days in advance of the applicable campaign.
See the "Faith for the Heart Pixeling Policy" section below for cookie and pixel restrictions. Failure to comply with any of these restrictions will result in the ad/campaign being rejected.
Production Timelines
Ad Launch Time

  • & Mobile: Ad starts no earlier than midnight (12AM), Eastern Standard Time. Specific times can be discussed.

Required Assets for Faith for the Heart Creative Services

  • Pre-existing ad units for reference, layered PSD files, logos, backgrounds, key art, SWF and FLA files, fonts, advertising copy & brand guidelines

Some platforms have more specific requirements. Please refer to the relevant line item below for more detail. Assets must be reviewed and approved prior to ad design and production getting underway. Schedules will be adapted for unique client circumstances such as legal approvals or multiple rounds of revisions. Please discuss specifics with your AMG contact.
If advertising content is late or does not comply with Faith for the Heart's advertising policies, Faith for the Heart reserves the right to extend the campaign by the number of days the advertising content was late in order to reach the contracted impression goals. However, Faith for the Heart will work with the applicable advertiser or agency to deliver all impressions within the contracted flight dates pending placement and available inventory. If Faith for the Heart has not received creative assets within 3 days of campaign launch, Faith for the Heart will release inventory for all placements without assets. While we cannot guarantee the contracted impressions will still be available at a later time, we will work proactively to revise media plans accordingly.